Last Updated on November 28, 2023 by Launchmark Insights

Why Printing Is Still Important In Our Digital World

Everything seems to be digitized and downloadable in this paperless, Internet-oriented, technologically advanced society that we live in. For business owners, the digital age may feel like a great way to skip over production costs and avoid printing marketing materials altogether. But after understanding the reasons why printing is still important in our digital world, your company will be able to maintain the “human touch” that customers long for and that social interaction that clients are seeing less and less of.

Business Cards

Sure, you could email or text your business contact information to a potential client. But be honest, what are the odds that they will either keep your email saved or even be able to find it if they didn’t delete it already? A physically printed business card is a tangible reminder of who you are and possibly even a nostalgic memento for the recipient to keep, reminding them of the trip where they first made your acquaintance. In 2023, the trend of unique and creatively designed business cards, often integrating QR codes for digital connectivity, further highlights their relevance.

Menus

Restaurant menus may exist online, via the official website for that particular eatery. But how tacky would it be if we had to look up all the meals on our cell phones every time we go out to eat? Printed menus express the style of the restaurant, the type of food that is offered, and give you a breather from staring at a glowing screen all day long. Moreover, the use of sustainable and innovative printing materials for menus has seen an uptick, aligning with environmental concerns and enhancing the dining experience.

Banners

We are not talking about digital banner ads that are scattered all over websites that you can click on for more information. Having a printed banner is a practical and cost-effective method of promoting your company at industry trade shows, guest presentations, or in your local service area. You pay one price for the banner and it is yours. You can reuse it and transport it with you on business trips. The durability and visual appeal of modern printing technologies have made banners more effective and versatile in various settings.

Postcards

Nightclub promoters, independently owned restaurants, and local businesses find great value in printing promotional postcards with either glossy or matte finishes and distributing them in direct mail campaigns, public locations, or hand-to-hand. Spending the extra time and money to create printed postcards and circulate them provides customers with the comfort in knowing that you take pride in your business, are willing to go the extra mile to gain their support, and that you are taking steps to be around for a long time. The integration of digital elements like QR codes on postcards has become a popular trend, bridging the gap between traditional and digital marketing strategies.