Last Updated on November 28, 2023 by Launchmark Insights

When preparing to advertise your business, or market a new product or service, postcards remain an affordable and tangible printing solution. Postcards are typically printed in two main sizes: 4″x 6″ and 5.5″ x 8.5″. But, which postcard shape will work best for your direct mail campaign or hand-to-hand word of mouth promotional efforts?

4″ x 6″ Postcards

Generally speaking, 4″ x 6″ postcards are referred to in the printing industry as “standard size” and are the more cost-effective of the two postcard sizes. This size is great for direct mailing to reach out to current customers for special events, sales offers, and product promotions. Its efficient size means less printing space, so it’s ideal for sending out a brief, focused business message. Recently, the use of QR codes and interactive elements on these smaller postcards has become popular, adding a digital dimension to the physical mailer.

5.5″ x 8.5″ Postcards

The larger 5.5″ x 8.5″ postcard offers more space and is ideal for reaching new customers. The extra space is valuable for introducing your company brand, products, and services, along with your call-to-action, logo, slogan, mission statement, and contact information. It’s not just about the information; the larger space allows for more creative and visually appealing designs. This size is also effective for launching a new location or product line, making a strong impression on both existing and prospective customers. With the trend towards personalized marketing, these jumbo postcards can be tailored for specific customer segments, enhancing the impact of your message.