Last Updated on November 28, 2023 by Launchmark Insights

It’s not advisable to become one of those businesses so engrossed in their company’s Twitter and Facebook social media pages that they neglect their primary company website, leaving it completely outdated. When the “instant messaging” and “tweeting” come to a halt, your website becomes the next stop for potential clients. By incorporating these tips for revamping your website, you can ensure they like what they see.

Avoid Being Too Flashy

It might seem enticing to have colorful animations scattered across your website and cheerful cartoons performing entertaining backflips. However, using large, complex animations can significantly slow down your users’ website experience. The more a person’s computer or mobile device has to work to process your graphics, the longer it will take to load your site’s product and service pages. With the decline in the use of Flash technology and the rise of HTML5, ensure your website’s animations are lightweight and don’t compromise load times. Let video platforms like YouTube or Vimeo handle the video hosting duties and simply use their embedding codes to showcase important visuals on your company website.

Update Your Products

If your website already features your current products and pricing information, consider revamping your site by adding new services, educational content about your industry, or information about events your company sponsors. Integrating a blog or a news section can also keep your content fresh and engaging. The more relevant content customers can find on your website, the more frequently they’ll return to it.

Make It Mobile-Friendly

The number of potential customers accessing your website from their mobile devices continues to grow exponentially. Therefore, while undergoing the website revamping process, ensure it’s optimized for mobile users. This includes responsive design to ensure your site adjusts to various screen sizes, fast loading times, and easy-to-use navigation. Keep navigation buttons large and easy to click, minimize the amount of scrolling required, and ensure essential elements are easy to find: products, pricing, contact information, and location details.

By following these tips, you can revamp your website to better serve your visitors and keep them engaged.