Last Updated on November 21, 2023 by Launchmark

With over 1 billion users worldwide, it was only a matter of time before Facebook expanded beyond their popular “Like” feature, which offers online users and digital content the chance to receive a vote of confidence. Now, they have ventured into a bold new world of Facebook features that small businesses can benefit from. By learning how to market on the new Facebook, you can boost the visibility of your company on the world’s biggest online social network.

Install Ads for Mobile Apps

To fully leverage the immense user base on Facebook, companies can pay to make their business’s mobile app available for download through a clickable ad. This ad will direct consumers to Google Play or the iPhone App Store. In 2023, consider utilizing Facebook’s advanced targeting options to reach specific demographics, interests, and behaviors, making your app ads more effective.

Graph Search

The Facebook service known as Graph Search allows small businesses to search through the personal tastes of Facebook users, be it their favorite brand of clothing or the restaurants they love. This information can be used by companies to market themselves to potential customers who share similar interests. Additionally, they can update their Facebook listings to ensure their business can be found on Graph Search. With the evolving nature of Facebook’s algorithms, ensure to keep up with the latest features and optimize your business page for maximum discoverability.

Check-In

This Facebook feature allows users to click on a tab, notifying their Facebook friends when they enter another online business. These “check-ins” appear in their news feeds, creating a highly marketable trail for potential clients to follow. In 2023, combining this feature with location-based marketing strategies can enhance local visibility and engagement.

Promoted Posts

Companies can benefit from their Facebook “Likes” by creating advertisements that appear in the Facebook News Feeds of users who have already “Liked” them on Facebook. This enables businesses to target their Facebook marketing efforts toward specific age groups, locations, and personal interests to reach potential customers with the highest likelihood of interest. With the introduction of new ad formats and interactive elements, businesses can now create more engaging and visually appealing ads that resonate with their audience.