Marketing is an essential part of business operations. That statement was well worth reiterating. Whether the business is small or large, new or established; without consistent marketing efforts, the results are: Less foot traffic for brick-and-mortar businesses. Fewer online visits to websites. That being said, as a small business owner,...

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An infographic, as the name suggests, provides a brief and detailed summary of subjects through graphics and text. These are popularly used as a marketing strategy and serve as an additional way to educate online audiences about a certain topic, product, or service. Here are some other common ways infographics...

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Launchmark provides marketing, printing, and branding solutions for individuals, small businesses, and large organizations, all of whom share the same desire – to please their customers. But as they say, unfortunately, “You Can’t Please Everyone.” Customer complaints from angry customers may occasionally spiral out of control and escalate into inflammatory...

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In today’s highly competitive dental industry, distinguishing your practice from the rest is essential. To succeed, dentists need the right marketing materials to connect with potential patients. Let’s explore some indispensable tools that dental offices can use: A Professional Website In the digital age, having a well-crafted website is paramount....

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Whether your small business operates in the retail or service industry, direct mail marketing adds a personal touch that can transform your business from just another name into a friendly and approachable choice. To take an accurate and effective step forward, be sure to follow these five secrets to direct...

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With over 1 billion users worldwide, it was only a matter of time before Facebook expanded beyond their popular “Like” feature, which offers online users and digital content the chance to receive a vote of confidence. Now, they have ventured into a bold new world of Facebook features that small...

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Small businesses may not have the substantial resources and endless financial capital for extensive brand expansion. However, there are distinct principles that successful brands employ to maintain leadership in their respective industries. Pay attention to what the best brands do right, and you can position yourself to follow in their...

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In order to implement proper promotional efforts, launch effective advertising campaigns, and make significant marketing decisions, you must move forward with a memorable and tailor-made marketing strategy. The Perfect Marketing Tools Assuming that you have already perfected the products and services that your business offers and you have graduated from...

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What better way to make a huge splash in the crowded ocean of a business industry than by effectively marketing at trade shows in your particular field? But after compiling a list of relevant trade shows, you need to decide which trade shows you should attend and how to…

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Let’s be clear, SEO Marketing certainly has the goal of obtaining higher search engine rankings, thus SEO being an acronym for Search Engine Optimization. But effective SEO marketing must also evolve beyond your website consistently hitting the…

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Small businesses may have fewer resources, a tighter budget and less of a staff than the corporate giants that dominate their prospective industry. But small business and large businesses have some crucial things in common – finding…

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