Last Updated on November 28, 2023 by Launchmark Insights

Business Card Designs – One Sided or Double Sided?

When it comes to marketing your company, promoting your brand, showcasing your skills, and expanding your professional network, having well-designed business cards is essential. Some may opt for the cost-effective route of printing one-sided business card designs, but depending on your branding needs, investing in double-sided business cards might be a more valuable choice.

Maximize Your Business Card’s Potential Double-sided business cards have become increasingly popular in the printing industry for good reason. Nowadays, contact information extends beyond just a phone number. Double-sided business cards provide ample space for including office numbers, fax numbers, cell phone numbers, physical addresses, website URLs, email addresses, and even social media profiles like Facebook, LinkedIn, Twitter, and YouTube. Typically, the front side carries company details while personal contact information resides on the reverse side.

Determining the Right Fit Some printing companies may advise allocating the majority (90%) of your business card printing order to one-sided cards and reserving a smaller portion (10%) for double-sided business cards as a cost-saving measure. However, it’s essential to consider whether only 10% of the individuals you encounter truly merit the added information provided by a double-sided card. It might be worthwhile to take a cost-effective chance by offering double-sided business cards to everyone you network with. Even if they aren’t your direct clients, they could refer you to someone who is.