Last Updated on November 28, 2023 by Launchmark Insights

Are mobile apps a standalone feature, or can they be customized to include popular web applications that may be beneficial for your business?

Developers like Launchmark are able to link the two by building APIs – otherwise known as application program interfaces.

Common Mobile APIs
There are hundreds, if not thousands, of web applications that can be embedded into mobile apps. Some of the most popular ones include:

• Google Maps – to help customers find where they’re heading to – at a physical store location.
• Social Media – increase sharing and sales with APIs like Facebook, Instagram, Twitter, and Pinterest. The integration of these platforms has evolved to offer more interactive and analytics-driven features.
• Payment Portals – for businesses that developed a mobile app without a checkout tool, adding a payment gateway can be rectified with an API. Common examples now include advanced secure payment gateways like PayPal, Google Wallet, Apple Pay, and Stripe, catering to a wider range of payment preferences.

The Benefits of APIs for Mobile Apps:

• Increased Features – with added APIs, customers are able to perform a number of tasks in one app. Examples, as described above, include sharing, checking out, or researching.
• Increased Engagement – the new consumer wants engagement, innovation, and quick access to common tools. Improve functionality by linking web applications, or create custom tools on the app – via a quality developer like Launchmark.
• Increased Results – grow the company’s bottom line by ensuring that every channel used is built with maximum and effective functionality.

How It’s Done
Turn to Launchmark’s experienced mobile app developers, who understand the mechanisms of APIs and other components of successful applications for business. We will review the processes outlined such as:

• What’s the purpose of the API?
• What steps do you want customers or employees to take?
• What’s the desired end-result?

We review the details and then build on these to integrate into the mobile app. Contact Launchmark today to get professional, seamless, and secure results for all your branding needs. We develop apps for all types of mobile systems, including Android and iOS.