Last Updated on November 28, 2023 by Launchmark Insights

Do you want to increase the chances of making a marketing video go viral?

The best viral videos have one common denominator: good quality video production.

Why Quality Production Matters

Without a doubt, quality videos maximize the popularity of a production for the following reasons:

• Viewers are more likely to watch rather than skip to the next video.
• Viewers are less annoyed; there’s nothing more maddening than a low-quality video.
• The momentum follows. Once a good video is recognized, easy sharing tools will send views into overdrive.

How to Go Viral

So, whether you want to end up on Good Morning America or keep the message circulating for years to come, the key to quick pick-ups and longevity is to start with good quality.

How can this be achieved, you may ask?

• Get the Tools – Invest in high-definition, 4K or even 8K video equipment to ensure the best possible quality. Modern video recorders now offer advanced stabilization and low-light performance.
• Get The Professionals – Launchmark has the tools and expertise to create video productions that will solicit encores or garner millions of views in the shortest timeframe possible.
• Get The Message – Check out some of the tips below to turn a concept into the most replayed ad of the decade.

Keep It Simple – Most viral videos are short in length.

Other factors that affect the video’s popularity include:

• Title – Just like email headlines, the ad title is key. Launchmark designs clear fonts and styles to make the title and cover image more visually appealing.
• Succinct Runs – Studies show that short-form videos, especially those under a minute, have gained immense popularity on platforms like TikTok and Instagram Reels. So keep it simple. Video edits can also be made by Launchmark for companies located in Northern VA, Washington, DC, and Maryland.
• The Element of Surprise – Reveal something that will completely blindside the viewer. As human nature would have it, we love laughter, as it is the best medicine for life’s numerous ills.
• How Ironic! – Review top TV shows, viral marketing videos, or company profile videos, and you’ll find one common element: an ironic message. Viewers will dissect, analyze, and then share these messages if they’re done right.

Get in touch with Launchmark to help with elements like editing, music backgrounds, voice quality, image quality, and more. We have behind-the-scenes tips and secrets to boost popularity.