Last Updated on November 21, 2023 by Launchmark

Imagine sitting down in a brand-new car and not being able to find the steering wheel. A website’s layout provides every user a means of driving their eyes along the road of that website. Without an organized and smart layout to navigate the site, a user may become so baffled by all the chunks of text and colorful pictures that they may give up on cruising through that business website altogether. People arrive at your web address for a reason, and by utilizing the elements of what every website layout should have, passive observers can become loyal customers.

Who Are You?

The great thing about having a website for your business is that you can constantly introduce your business to thousands of newcomers every day and every night without ever having to say a single word. Be sure to have at least one page dedicated to explaining your company’s history, your industry credentials, your biggest milestones and successes, and the products and services that you provide. Within your website layout, this section is usually referred to as the “About” section. Modern websites often include interactive timelines or visual storytelling elements in the “About” section to make the company’s history more engaging.

What Do You Offer?

The main focal point of your website layout should revolve around the products and services that you offer. Even if you are an online magazine, your web content needs to be easy to find and simple to read. If you are selling used cars, your auto lot website needs to have an up-to-date inventory page with pictures of all your cars, the make/model/condition information, and the prices. Remember why people are coming to your website in the first place: to receive what you offer. Including clear, high-quality images, detailed descriptions, and easy-to-navigate catalogs or galleries can greatly enhance user experience.

How Can You Be Reached?

Remember how frustrated you feel when you need to contact a business and locating their contact information within their website layout becomes a frustrating game of “hide and go seek.” You may not want your own business to be bombarded by phone calls and emails, but if a potential customer can’t even find out how to ask you a question, they may spend their money elsewhere. To address this, ensure that your website has a visible and accessible “Contact” section, possibly with a contact form, live chat feature, or prominently displayed contact information, to make reaching out as seamless as possible.