Last Updated on December 5, 2023 by Launchmark Insights

Microsite

Create a designated “microsite” for your mobile app, which is basically a straightforward website with a landing page that instantly presents a call-to-action response to purchase or download the app, and then possibly additional web pages that offer details about the features that your company’s mobile app provides. Ensure that this microsite is optimized for SEO and mobile responsiveness to cater to a wide range of users.

Press Releases

Be sure to have an airtight, informative, and exciting press release written and ready to be sent out into the world to announce the arrival of your company’s business app or the new features you may have added to it. It is worth paying to have a dynamic and detail-oriented press release with search engine optimized keywords to give it a longer-lasting life on the Internet. Also, consider leveraging digital PR services that can target online media outlets, influencers, and bloggers alongside traditional press release distribution services to launch your mobile app press release to thousands of relevant platforms simultaneously.

Giveaway Campaigns

In order to get a strong word-of-mouth buzz going about your company’s mobile app, offer a temporary, limited giveaway of your app to get people actually using it, and hopefully blogging about it. Maybe it is free for 48 hours prior to the official launch. You can also consider giving hand-picked technology tastemakers and industry influencers early access to your mobile app before the general public. Utilize social media platforms to amplify these giveaway campaigns and engage with potential users directly.

Create Content

Hire writers to create content regarding your mobile app. These SEO (search engine optimization) articles can be anything from product descriptions related to your mobile app to examples of practical uses for your new application. Additionally, consider creating multimedia content like videos and infographics that can be shared across social media and digital platforms to increase engagement. The bottom line is that you need as much diverse and engaging content that references your mobile application as possible to build a buzz online.