Last Updated on November 21, 2023 by Launchmark

Whether you are gearing up for a direct mail campaign or purchasing marketing materials for an upcoming trade show, your business needs printed brochures that will fulfill their purpose. By instilling these five ways to print effective brochures before placing your order, you will have marketable brochures that will be worth more than their temporary investment.

1.) Attract the Consumer

Gain immediate access to the attention span of the recipient of your printed brochure by using a striking color that stands out among all the other colors you are printing with. Find a stunning focal point image or graphic that will draw the attention of a complete stranger that is unfamiliar with your business. Have a short but catchy headline to conjure instant curiosity when it is read. Modern design trends also suggest incorporating minimalistic layouts and clean typography for a contemporary and professional look.

2.) Emphasize the Benefits

Why waste time on all of the endless lengthy points of information that your potential customer can learn after they go to your website? Get right to the point: what is in it for the customer? Why should anyone go beyond reading your brochure and actually take action? Use bullet points or infographics to clearly and quickly convey key benefits.

3.) Think Longevity

Print on high-quality glossy paper or card stock to make sure that your brochure will become something that will not only get read but also kept and hopefully passed around to friends or family members. If you print your business brochure on the cheapest possible paper it will look like just another piece of “junk mail” and will be treated as such. Consider eco-friendly or sustainable materials to appeal to environmentally conscious consumers.

4.) Have a Goal

Decide the main outcome that you would like to have come out of someone reading your brochure. Not a vague accomplishment like “make them spend money,” but a specific goal, like to get them to enter your company’s promotional contest. Create a very distinctive goal for your business brochure, besides merely advertising your company, so people know what the brochure is for and you can measure the results of your marketing campaign.

5.) The Brochure’s Job

Figure out beforehand what role your brochure is currently playing in your business. Is your brochure going to act as a salesperson, the voice of the CEO, or as an announcer for a company giveaway? Understanding this role will guide the tone, content, and design of the brochure.